Xiaomi v/s Samsung : TG controversy

June 13, 2019

Technical Guruji is a famous Indian YouTuber recognized for his devices unboxing and reviews. YouTuber, whose real name is Gaurav Chaudhury, has over 11 million subscribers on the video-sharing network. Technical Guruji is at the centre of controversy after the YouTuber unveiled Galaxy M phones at Samsung’s occasion final week.

Taking a swipe at the YouTuber, Xiaomi vice president Manu Kumar Jain said in a tweet, “Ironical to peer tech bloggers arise on stage at product launches, speaking all outstanding matters about the product (maybe prompted with the aid of economic charge). As a reviewer, users depend upon you to be sincere & open approximately any product. How can this be termed as ‘unbiased’ media?”

An afternoon after Jain’s tweet, Technical Guruji posted a bend test of Xiaomi’s upcoming Redmi be aware 7. The YouTuber later made it clear that the bend take a look at wasn’t in reaction to Jain’s comments. He also promised to conduct any other bend test of Redmi word 7.

“Xiaomi has been number one in the Indian market for quite a while. However maintaining the number one spot is very difficult. That stated, Samsung Galaxy M10 and M20 are brilliant gadgets and probably Xiaomi is aware of this. Jain’s tweet become geared toward a smooth goal and diverted the attention to YouTubers and influencers instead the devices. I suppose Xiaomi should no longer have commented in this. Furthermore, Xiaomi has also used influencers in the past to sell its phones, as an example percent F1,” a famous generation YouTuber advised Hindustan instances.

“Samsung may have achieved it for the primary time but lots of different manufacturers have thrived on influencer advertising and marketing. I consider a disclosure ought to be in place each time such brand associations are made. Whilst Manu Kumar Jain raised some legitimate points, it’s lamentably a developing subculture inside the purchaser generation area,” said Abhishek Baxi, a Delhi-based totally technology journalist.

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